|
The multi-pronged promotional strategy for Yarnex 2011 includes all media-print, out-door visual, electronic and online. Advertising and direct mail are amongst the most effective, as was proved in the 2010 edition. A professional PR exercise draws wide press coverage of the event in both the English and vernacular publications.
Press conferences and road shows that are supported by the trade associations and the industry elicit a meaningful interaction resulting in added mileage for Yarnex.
The promotional efforts for Yarnex 2011 will be enhanced manifold while maintaining focus to improve the quality and numbers of business visitors.
Yarnex 2011 is also being aggressively promoted at important trade shows within India and overseas.
Yarnex 2011 is being supported by the Tirupur Exporters Association (TEA), India Knit Fair (IKF), Knit Cloth Manufacturers Association (KNITcMA), Joint Apparel Association Forum of Sri Lanka (JAAF), and the Bangladesh Garment Manufacturers & Exporters Association (BGMEA).
|
