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YARNEX now attracts strong media attention whereby the publicity is widespread in the regions of the South. On the other hand, a multi-pronged promotional strategy which includes all media platforms ensures that the show is well publicized across the country.
A professional PR exercise draws wide press coverage of the event in both the English and vernacular publications.
Press conferences and road shows that are supported by the trade associations and the industry elicit a meaningful interaction resulting in added mileage for YARNEX.
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