Public Relations

A multi-pronged strategy will be initiated to promote Yarnex 2011 within India and overseas, targeting users of yarns, as well as companies who wish to tap into the growing markets of Asia and the Far East. Promotion campaigns through the trade and general media, direct mailers, presentations to trade associations are some of the initiatives that will be undertaken.

Yarnex 2011 is also being promoted at various important trade shows in India and overseas.